coordinating the crew
As you’re coordinating your outfit with your family, keep in mind that your outfits will look the most cohesive on camera when the color palette and wardrobe pieces coordinate, but don’t actually “match.” In fact, I recommend staying away from truly “matching,” and instead think about what “fits” together. This will create more visual interest, and allow each personality to shine through.
plan each outfit
The goal for coordinating a family is to visually break up the colors and shades so that you’re not all wearing the same color on top and bottom. The more we can mix that up, the better. Think about planning each outfit with “dominant colors” and “accent colors” in mind. A dominant color is the color that you see the most in an outfit, while an accent has a smaller piece of visual real estate. When you’re planning each family member’s outfit, if you can aim for each person to have a different dominant color, and then tie in and vary the accent colors, it’s going to look great all together.
break up the colors
For example, if you’re wearing a blush dress, soft blue earrings and nude heels (blush being your dominant color), then he could wear a navy coat with a white button-down and gray pants, paired with brown leather shoes and maybe even a blush pocket square (making navy his dominant color). Your daughter could wear a soft blue top with a white skirt (making a soft blue her dominant color) while your son wears light beige pants with navy suspenders and a white button down (making white his dominant color). Now each person has their own dominant color while still incorporating a few touches of the others that will pull all the looks together. This will break up the color visually and highlight each personality. Usually, moms will choose their dress/outfit first, and then build the rest of the family’s outfits based around that.
soft, light tones
Remember, we recommend selecting those softer, lighter tones and avoiding those ultra-bright, bold colors. The camera loves shades of soft pink and muted blues, mixed with sophisticated light neutrals like heather gray, creams, leather brown and white. Feel free to vary the shades of the colors, too. That softer color palette fits beautifully into a natural environment, and can easily be paired in so many different ways.